Case study · Compliance & import moat
A US brand crossing fully formally into Mexico — compliant on the shelf, selling across marketplaces, and expanding into specialty-café retail.
A US specialty-coffee brand with a cult product needed to reach Mexican customers the right way — not through a gray-market lane, but fully compliant and fully formal, so it could grow on marketplaces and land on physical shelves without regulatory risk. That means NOM labeling (Mexico's mandatory product-labeling standards), a formal customs crossing with the pedimento on file, and a distribution and marketing motion on top — the whole stack a brand would otherwise assemble from several vendors.
We established a fully formal import lane with NOM-050 labeling handled through our customs and import partner — the compliant path onto Mexican shelves, not a workaround.
Goods cross formally and are held for distribution, then fulfilled across channels — the operational backbone that keeps product available to sell.
We list and sell on Amazon Mexico and Mercado Libre, with a specialty-café retail motion underway through our retail CRM — extending the brand from marketplaces onto physical shelves.
Compliant creative and advertising run across channels, measured on one all-channel TACOS number rather than platform-by-platform ROAS.
Amazon Mexico units nearly tripled over the first half of 2026 — up 188% from January to June, with the second quarter up 65% over the first. The growth is spread across 35 active SKUs, not a single listing. All of it runs on a fully formal, NOM-050 labeled crossing, and is measured on one all-channel TACOS of 8.9%.
Absolute revenue figures are shared under NDA on the call. Figures reflect H1 2026 (January–June).
Everything above is visible to the brand on one live dashboard — inventory across warehouses, ad spend and TACOS by channel, sales by SKU, and payouts — updated continuously, not delivered as a monthly PDF. See a live demo of the dashboard →
Anonymized at the brand's request. Results reflect this engagement and vary by brand, product category, and market conditions.